Hey there! This is Luella  :)

I am a Product Designer with over 2 years of industry experience in UX&UI Design, User Research, and Design Strategy with a background in User Experience Design, Data Visualization and Arts Management. Previously graduated from @Parsons School of Design and @Carnegie Mellon University

I’ve been designing for a mix of enterprise-based and consumer-based products, especially multiple 0 to 1 ones. I’m passionate about putting design thinking into practice in real-world projects and turning complex and ambiguous problems into great solutions for visible business growth. 

As a full stack designer, I’m driven to help solve the many social and business challenges we face through great design to help uplift and generate benefits

After hours you can find me expanding my skills through online courses, dabbling in art exhibitions, or recharging my spirit with my loved ones in nature.

From Art Business to Design

With a desire to see things that "look good", I first entered the art industry and was doing business development and exhibition management at one of the largest private art museums in Shanghai.
Once I noticed that artists often get together to chat and find inspiration. So I proposed a social online community for local artists to talk about art to the management team. This was proved to be an excellent idea to support young local contemporary artists
Learning product thinking systematically always sparks my joy. I enjoy listening to users, discovering their needs, balancing between business, user, and technology, and creating a cohesive experience that is good to use for the users..

Expertise

Web Design /App Design/ UX / UI

Data Visualization/ Creative Coding

Branding / Identity

Wireframes / Prototyping

Figma / Sketch / Adobe CC / Webflow

Creative Problem Solving / Client Communications

Things that bring me joy

Hiking / Nature / Cats

Take advantage of nyc for exhibitions at museums and  galleries

Learn astrology

Currently reading a book called:
Games Without Rules: The Often Interrupted History of Afghanistan

Watch crime documentries

Experience

Motion Tactic

Web Designer
Nov. 2020 – Present

Design digital experiences to help high growth Saas companies achieve their goals through creative strategy and technology

Create, re-think, and re-work client visual identities to position them as creative leaders in their field of expertise

Solve UX problems through thoughtful, empathetic problem solving

Design intuitive and purposeful UX/UI experiences to support client goals and objectives

Fervor Creative

Graphic Designer
Oct. 2018 – Nov. 2020

Design logos, brand guidelines, presentations and websites

Spearhead design and execution of front-end website designs that include initial site plans, wireframes, and prototypes

Collaborate with developers to create seamless UX/UI experiences and launch functional websites for both small and large companies

Support clients in on-going design and development of branded print and digital collateral as well as website maintenance beyond launch

Design and produce unique social media content

Work with Directors to clarify project objectives and become subject-matter experts for our clients in a variety of industries (ex: commercial real estate, healthcare and education)

Research current design trends to push the boundaries of branding while also maintaining consistency across multiple customer touch points

Creative Lisence
International

Graphic Designer
Sept. 2014 – April 2018

Worked closely with Creative Director to understand client needs and design appropriate environmental graphics for both decorative and wayfinding purposes in three different home design showrooms

Utilized knowledge of ratios and conversion methods to create specification decks with elevation layouts used to construct and install environmental graphics for five different large scale projects

Maintained and organized project files to enhance team’s productivity and work flow throughout the design and production process

Joybyte

Graphic Design Intern
June 2017 – Sept. 2017

Designed digital marketing campaigns for more than 10 direct-to-consumer small businesses that boosted customer engagement and brand affinity

Designed 10+ logos and corresponding brand guidelines

Collaborated with colleagues to create highly efficient work systems and continuously improve our knowledge and skills in the latest design software

The Enterprise Marketing Hub

Arizona State University
Graphic Designer
Sept. 2014 – Jan. 2017

Collaborated with Creative Director on high profile marketing campaigns that gained national exposure and increased enrollment in several national ranking programs

On-boarded two new student designers to facilitate their understanding of best practices, brand standards, and support their acclimation into the Hub work culture