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Creating meaningful experiences &
Turning complexity in clarity

Currently leading designs in AI and DataViz
5+ years of experience In AdTech
@Madhive and Climate Risk @ClimaSens

Graduated from @Parsons School of Design  and @Carnegie Mellon University

Lead Designer in AI
Design System
Data Visualization
User Research
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Selected

Projects

Built with
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Attribution Reports

Ad-tech
Revenue Driven
Major Platform Improvement

Transformed a time-consuming multi-run reporting process into a holistic dashboard, significantly boosting analytics' efficiency; praised by major clients like Fox and Scripps, driving continuous budget investment and revenue growth.

Alpha Launch
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Climate IQ

risk Analytics
Climate intelligence
Interactive Map

Led designs of a high-exposure climate hazard weather risk analytics project with The New School Urban Lab and Google, presented at NYC Climate Week, and secured $5M in funding.

Alpha Launch
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Always On Coaching

ad-Tech
aI
0-1 feature
High Impact

Design lead of a series of  AI-powered features to deliver bite-sized training for sales, enhancing efficiency and pitching success; a high-impact, cross-team initiative that laid the foundation for AI transformation in forecast tooling.

In progress
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Activating off Plan

Forecast
0-1 Feature
Ads Campaign

An on-going data vis passion project.  Visualizing different data sources to explore bubble tea with cultural connotations in the immigrant community

Launched
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collaboration with the Smithsonian, we embarked on a journey to create three unique data visualization projects that delve into the fascinating world of Asian art.

Collaborated with the Smithsonian Open Access Department to develop three distinct yet interconnected data visualization projects that highlight intriguing aspects of Asian art.

Sometimes I visualize

Data

Built with bubble tea

With the Smithsonian

Data Vis
Cultural Awareness
Creative Coding

Worked with the Smithsonian Open Access Department to create three separate but interconnected data vis works that visualize interesting parts of Asian art.

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collaboration with the Smithsonian, we embarked on a journey to create three unique data visualization projects that delve into the fascinating world of Asian art.

Collaborated with the Smithsonian Open Access Department to develop three distinct yet interconnected data visualization projects that highlight intriguing aspects of Asian art.

Spill the Boba tea

Data Vis
Passion Project
Creative Coding

An on-going data vis passion project.  Visualizing different data sources to explore bubble tea with cultural connotations in the immigrant community

arrow link

collaboration with the Smithsonian, we embarked on a journey to create three unique data visualization projects that delve into the fascinating world of Asian art.

Collaborated with the Smithsonian Open Access Department to develop three distinct yet interconnected data visualization projects that highlight intriguing aspects of Asian art.

Often times I receive

Kudos

Extension of Business  and Creativities

“Our clients and prospective clients have seen and applauded Luella's work that give our intelligent software its look and amazing user experiences”

Aaron B

Chief Scientist and lead of AI Initiatives

Rockstar of the Product Team

“Luella has been a rockstar on our team with her designs - we walk thru dashboard designs with all of our major clients and they were REALLY IMPRESSED”

MC N.

Product Manger

Commitment to Success

“The level of communication and collaboration I experienced while working Luella was unparalleled. She were  proactive providing design insights and.”

Ranie K

Designers

Commitment to Success

“The level of communication and collaboration I experienced while working Luella was unparalleled. She were  proactive providing design insights and.”

Ranie K

Designers

Commitment to Success

“The level of communication and collaboration I experienced while working Luella was unparalleled. She were  proactive providing design insights and.”

Ranie K

Designers

Commitment to Success

“The level of communication and collaboration I experienced while working Luella was unparalleled. She were  proactive providing design insights and.”

Ranie K

Designers

Commitment to Success

“The level of communication and collaboration I experienced while working Luella was unparalleled. She were  proactive providing design insights and.”

Ranie K

Designers

Commitment to Success

“The level of communication and collaboration I experienced while working Luella was unparalleled. She were  proactive providing design insights and.”

Ranie K

Designers